Stars step into Brighton’s Lanes

Celebs visited the Lanes last week to promote small shopping

The Brighton Lanes were treated to a taste of pizzazz last week as singer Alesha Dixon, along with local dance troupe Killabeez, showed off their pavement power to encourage people to shop small this Christmas.

The energy created from their footsteps on a power-generating pavement installed by American Express lit up 400 Christmas lights along Meeting House Lane.

Bobby-Zamora,-Dale-Stephens,-BEram-Kayal,-Tomer-HemedAmex Shop Small Ambassador, Alesha Dixon, was there to promote the benefits of shopping at small local shops in the city, before a number of Brighton & Hove Albion players also made an appearance.

Seagulls stars Bobby Zamora, Tomer Hemed, Beram Kayal and Dale Stephens greeted fans and signed autographs as well as meeting local small business owners and American Express employees.

The technology was a UK-first and it is estimated that around 41,000 shoppers lit up the 400 Christmas lights.

For more information on power-generating pavements visit

About Daniel White
Dan has written numerous articles for Title Sussex. He no longer works for Title Media and has made a confident career in the world of coffee!