Boho’s ‘super’ gelato flavour raises funds for local reading scheme

Sales of Boho Gelato's ‘The Blue Phantom’ will go towards this year’s Young City Reads initiative

Boho Gelato Blue Phantom Kid Normal Title Sussex Magazine

From honeycomb and raspberry ripple, to pistachio or rum and raisin, everyone has their favourite ice cream flavour, right?!

Now, there’s a new taste in town, as award-winning Brighton-based artisan ice cream parlour, Boho Gelato, has added a fantastic new addition to its range, in support of this year’s Young City Reads initiative, which runs until May 18.

The Blue Phantom, which launched on World Book Day to coincide with the launch of YCR 2018, is a blue raspberry and pineapple swirl, inspired by children’s book Kid Normal, which was created by Radio 1 DJ favourites Greg James and Chris Smith as the book of choice for this year’s scheme.

Made by Boho owner Seb Cole, the fundraising flavour is described as “a flavour as ‘super’ as the heroes of this year’s book”, and is produced fresh on site using locally produced milk and cream. Proceeds from Blue Phantom sales will be used to support Young City Reads’ work with schools in areas of Brighton & Hove that are most in need, helping to pay for books, workshops and more.

This comes as the latest community effort from the parlour, which is well-known throughout Brighton for its previous charitable work. Last year, the company raised nearly £1,000 with their ‘Fizz Bang Wallop’ gelato, created for the 2017 title.

Head to to find out more about how YCR helps to inspire young readers
Or check out to discover the parlour’s unique range of ice cream flavours!

About Fred Latty
An accomplished freelance journalist and editor, Fred is responsible for proofing and subbing our print titles and online content to ensure quality across our entire portfolio. His keen eye for detail means that the Title brand’s voice, style and tone remains consistent throughout its range of magazines and digital platforms.